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October 08 2012

01:45

Wall Clutter and Pushy Sales Efforts Discourage Customers from Liking Dealer Facebook Pages - Automotive Digital Marketing Professional Community

Dealership Discounts, Service Coupons and Promotional Offers Drive Likes More Than Customer Loyalty - They drive customers to Like a Car Dealer's Facebook Page! Overall, the Lab42 study finds that 87% of the social media users surveyed like business pages on Facebook. When asked their biggest motivator for doing so, these respondents cited promotions and discounts most often (34%), followed by free giveaways (21%). Loyalty and business trust were cited by 14% and 11% respectively. 77% of respondents who liked businesses on Facebook reported having saved money as a result of their likes. Use the link provided to view the entire article and access the data charts... Please leave a comment on the ADM blog page where this article is posted.

August 14 2011

13:57

Reliability Perceptions are Changing - Not Good for Toyota - Automotive Digital Marketing Professional Community

The top five high-volume brands have each dramatically reduced their problem incidence since 2005. In fact, Ford’s is now nearly on par with long-time industry leaders Honda and Toyota.
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