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October 08 2012

01:45

Wall Clutter and Pushy Sales Efforts Discourage Customers from Liking Dealer Facebook Pages - Automotive Digital Marketing Professional Community

Dealership Discounts, Service Coupons and Promotional Offers Drive Likes More Than Customer Loyalty - They drive customers to Like a Car Dealer's Facebook Page! Overall, the Lab42 study finds that 87% of the social media users surveyed like business pages on Facebook. When asked their biggest motivator for doing so, these respondents cited promotions and discounts most often (34%), followed by free giveaways (21%). Loyalty and business trust were cited by 14% and 11% respectively. 77% of respondents who liked businesses on Facebook reported having saved money as a result of their likes. Use the link provided to view the entire article and access the data charts... Please leave a comment on the ADM blog page where this article is posted.

September 30 2012

22:06

Social Media Marketing Strategy: Defining the Functional Requirements for Car Dealers - Automotive Digital Marketing Professional Community

The purpose of this ADM Professional Community Forum discussion is to serve as a 'Living Document' based on the specific objectives around defining what a comprehensive 'Automotive Social Media Marketing Strategy' for a car dealer should either include or consider. Vastly expanded since originally being posted with extensive social media video marketing resources, embedded how-to videos and file attachments...

April 23 2012

04:15

Are You Listening?

Katie Colihan writes: 'If you don’t listen to your customer you won’t be able to react accurately. For example, if you have a smile pasted on your face as you write a credit application thinking it will make you look friendly, but your customer is talking about a terrible event in his/her life that landed them in the credit situation that they are in, how does this make you look? If you aren’t listening, then you aren’t hearing, if you aren’t hearing, the you run the risk of missing some very important information that a customer could give you...' Use the link provided to read the rest of Katie's article, and please leave a comment for her!
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